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Welcome to Augusta—Music Town, USA.

Before golf, there was music.

Over the years, Augusta has heard it all—gospel, rock, rap, jazz—spilling from churches, clubs, and theaters around town. But there’s another type of music that runs deepest here. So deep, you can feel the beat with each step you take down Broad Street. It’s a beat that truly moves you—mind, body, and Soul. That’s right. Augusta is soul country. And it’s with that funkified spirit, we invite you to the soul music celebration of a lifetime.

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